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Why does video content work better than graphics?

As consumers, we’ve gotten better at digesting content while scrolling, making it easier to scroll through images without giving the posts the time of day. With videos, you inherently have an extra second to grab the user’s attention. Capitalising on this with engaging video content to back it up is key.

What metrics do you use to evaluate the effectiveness of social media marketing campaigns?

To evaluate the effectiveness of our social media marketing initiatives, we monitor a variety of key performance indicators (KPIs). These may include engagement(likes, comments ,  shares), reach, follower growth. We offer frequent reports and statistics to our clients that illustrate the development and results of our social media initiatives in relation to the predetermined goals.

What parameters do you use to identify the target demographic for social media campaigns?

In order to create successful social media campaigns, identifying the target audience is a key first step. We collaborate together with our clients to comprehend their goals for their businesses and to determine the perfect types of audience they want to attract. We do extensive market research, examine demographic information, and use audience insights from social media sites to define and focus the target audience. This ensures that our campaigns are precisely targeted to reach the right people with the right message at the right time.

How long does it usually take to produce a video?

The length of the video production process depends on the project’s complexity and size. It involves a number of phases, such as pre-production, production, and post-production. It typically takes a few weeks to complete a standard project. To set reasonable deadlines and guarantee prompt delivery, we nevertheless constantly collaborate closely with our clients.

How do you produce videos? What tools and technologies do you employ?

We produce videos using technology and equipment that are industry standard. In addition to the most recent software for video editing, motion graphics, and visual effects, this also includes high-resolution cameras, specialised audio recording gear, lighting settings. To produce works of the highest calibre, we keep up with the most recent technological developments.

How do you approach the branding and packaging design process?

A complete understanding of the business, the target market, and the competitive environment is the first step in our branding and packaging design process. We then work with you to create a brand strategy and visual direction that supports your objectives. Our design team develops initial concepts, which are then improved based on your comments to produce a final design that successfully portrays your brand and product.

What role does packaging design have in a product's success?

The success of a product is greatly influenced by the packaging design. It serves as a strong marketing tool in addition to protecting the product. In addition to enhancing the overall product experience, well-designed packaging may draw attention, communicate brand values, stand out on the shelves, and create difference. It helps consumers remember and recognise brands, and it affects their purchasing decisions.